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本帖最后由 kirassss 于 2017-6-1 07:31 AM 编辑
Ubisoft updates logo with new swirl, font
育碧更换全新Logo标志 风格更加简洁
育碧官方宣布将用启用一个新的公司 Logo 标志图案来替代之前的 Logo 商标,从下面这张图中你可以看到新 Logo 的具体样貌。上个Llogo 自 2003 年开始使用,到现在已经用了 14
年。这是这家法国发行商在过去 31 年来做出的第四次Logo修改。
值得一提的是,这张Logo图点开大图后能明显看到一片树林的背景,虽然妄自推测显得很不负责任,不过希望这个背景正是出自一款育碧新作。
如今的育碧已经是一家综合性大公司,不再局限于开发和发行游戏。除了游戏外,育碧涉足的领域还有书籍,漫画,电影,电视剧和游乐场。
育碧品牌经理Courtney Riss告诉外媒,“为了重塑和赋予我们的品牌一个无限制的生命,我们感觉有必要在视觉上做出改变。”
产品商标或是公司Logo都会随着设计界的趋势而进行变化,近年来Logo的设计愈发朝简洁方向发展,从下面这张图中的育碧Logo变迁史中,我们就能发现育碧的Logo也一步步变得更加简洁风。至于为何更换Logo,育碧表示他们将新Logo设计为极简、现代和单色的,是为了体现出人类最原始的创造热情以及好奇心。
历史:
成立初期用的是一个红色的Logo,在80 年代这样的Logo很流行。那时候的育碧还只是当地的游戏发行商。
9 年之后,《雷曼》(Rayman)横空出世,Logo上加了一道彩虹。这使育碧从一个发行商转变成了一个游戏开发商,并确立了其以家庭游戏为主要游戏内容的厂商性质。
2003 年,育碧的漩涡第一次出现,标志着公司的又一次转变。他们收购了 Red Storm 并开始发行 Tom Clancy 署名的系列游戏,开始部署更加多样化,更加成熟的市场战略。到现在,育碧更换了一个更现代化的Logo和字体,极简的抽象的艺术风格,当代风格的单色设计。漩涡和字母O被故意设计成怀旧的手绘风格,展示出人类灵魂深处的热情和好奇,诠释了育碧为人所知的“Grain de folie”。
在迎接新 Logo 时,也让我们怀念一下之前那个经典的螺旋标志,它在2003年正式成为育碧的新标识,同年育碧也从UbiSoft Entertainment(育碧娱乐)也将改名为ubisoft(育碧)。
Say Hello to the New Ubisoft Swirl
We are very excited to introduce you to the new Ubisoft swirl!
The new swirl is an evolution of our existing logo that marks a new era for Ubisoft, one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds.
As you can see, things have changed a little over the years:

It all started in 1986 with this rad design – a look inspired by the distinct visual style of the ’80s. At the time, Ubisoft was a local distributor of video games.
Nine years later, Rayman was born and Ubisoft introduced the rainbow. This marked the company’s shift from distributor to creator, and highlighted the fact that Ubisoft was creating mainly family-oriented content.
In 2003, the swirl appeared on the scene and once again signaled a shift. It followed the acquisition of Red Storm and the creation of new Tom Clancy titles, marking a more mature and diversified approach.
Today, we create worlds – worlds that live as video games, comics, movies, TV shows, books, and amusement park rides. Our new logo is minimalist, modern and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for.
With this new look, we proudly embrace our role as a creator of worlds and invite you, the players, to continue playing, engaging, and growing with us. As we move towards our most exciting time of the year (E3!), you will see this new emblem take on the colors and textures of our worlds, and we can’t wait to hear what you all think.
blog.ubi.com |
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