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MAC的故事
M·A·C stands for Make-Up Art Cosmetics. Highlights from our company's history:
1984: M·A·C founded in Toronto, Canada by makeup artist Frank Toskan and business partner, Frank Angelo, as a makeup for professionals. M·A·C's mantra: "All Races, All Sexes, All Ages" conceived to embrace all consumers. First M·A·C retail location opens in Toronto at the prestigious Simpsons department store (now The Bay).
1986: M·A·C wows the crowds at the Festival of Canadian Fashion in Toronto with its far-out looks and bald-headed bride.
1987: Fashion Cares launches in Toronto as an annual fundraising event in support of people living with HIV/AIDS. A high-energy, hyper-creative presentation of joy and celebration, M·A·C creates 40 different looks on 40 different models.
1988: M·A·C hits Fifth Avenue with its first U.S. location at Henri Bendel in New York. Roll out the red carpet - M·A·C launches its soon to be famous matte lipsticks!
1990: Russian Red Lipstick worn by Madonna on her entire Blond Ambition World Tour. The look for the tour was created by international makeup artist Joanne Gair and M·A·C's own Frank Toskan.
1991: M·A·C on Christopher Street, N.Y. opens and the infamous Lady Bunny becomes its fabulous hostess/receptionist. N.Y.'s M·A·C addicts rush the store - and spill out into the street. Lip service! Supermodel Linda Evangelista makes Spice Lip Pencil her fave backstage choice. Sales skyrocket!
1992: Studiofix, the product that fuses foundation with powder to create a flawless matte finish, launched to all-out raves. Since its sell-out introduction, Studiofix has remained a top favorite amongst M·A·C aficionados. M·A·C becomes presenter of Wigstock - New York's heady celebration of downtown culture.
1993: VIVA GLAM Lipstick launches in North America - every cent of its selling price is donated to helping people living with HIV/AIDS. This innovative program makes M·A·C one of the first makeup companies to take a cause right to the counter. M·A·C's "Twenty First Century Techno Rave Glam Tour" takes VIVA GLAM on the road for a promo-tour extravaganza. Live-action, full-on fun, and featuring glamatron versions of Cher, Marilyn, Naomi and Madonna, this tour takes M·A·C's progressive edge uptown, downtown ... everywhere!
1994: M·A·C AIDS Fund gets incorporated as a charity and powers up its campaign to raise funds for people living with HIV/AIDS. Drag queen diva RuPaul declared the First Face of M·A·C when the "Who is the M·A·C Girl?" campaign launches at a star-studded party at the M·A·C Henri Bendel location, New York. Million dollar lipstick! Twelve months after its launch, VIVA GLAM raises its first million! Kids Helping Kids seasonal greeting card fundraising program launches to support children living with HIV/AIDS.
1995: M·A·C hits Hollywood. Loni Anderson and Roseanne praise M·A·C; singer Michael Jackson takes his orders to M·A·C on Santa Monica. Ooh la la! M·A·C opens in Paris. VIVA GLAM Couture Colour collection launches at Fashion Cares, Toronto, then takes off for Montreal, London, Tokyo and Melbourne. Starring RuPaul, featured designers include Todd Oldham, Rifat Ozbek, Cynthia Rowley, Zapata, Marc Jacobs, Philip Treacy and Katharine Hamnett.
1996: Getting hauter! The M·A·C·Pro Team makes its official mark backstage at Katharine Hamnett in London and Matsuda in New York.
1997: Declaring "I hate makeup, but I love M·A·C," international recording artist/actor k.d. lang signs on with M·A·C as spokesperson for VIVA GLAM II. VIVA GLAM II, a muted mauve-pink, launches in conjunction with the "Girlie Party" tour. With the support of k.d. lang, VIVA GLAM II raises more than $1 million within its first few months. From chic to shriek: Neve Campbell sports M·A·C for Scream II! M·A·C mourns the passing away of cofounder, Frank Angelo.
1998 : Supporting its pro roots, the M·A·C·Pro concept store launches in New York as a one-stop resource for makeup professionals. Key industry spots, Toronto and L.A., quickly follow suit.
1999: Globe-trotting M·A·C reaches over 300 locations worldwide! Jet set, go! The M·A·C·Pro Team attends the collections in New York, London, Paris, and Milan to do Spring/Summer 2000 for over 45 designers, including Alexander McQueen, Richard Tyler, Oscar de la Renta, Collette Dinnigan, and Julien MacDonald. The M·A·C AIDS Fund reaches $14 million plus (U.S.).
2000 January: Forget Nirvana! M·A·C launches into the new century with Huetopia.
February: Doggone! Violet, spokespoodle for M·A·C's Puppy Love Valentine's collection, makes a guest appearance at Saks Fifth Avenue.
VIVA GLAM III launches. VGIII spokespeople, Mary J. Blige and Lil' Kim sing its praises.
In New York, M·A·C President John Demsey presents a check on behalf of the M·A·C AIDS Fund in the amount of $500,000 to the United Nations Development Programme to help support UN-sponsored HIV/AIDS relief in Africa.
The M·A·C·Pro Team creates a red riot backstage at the New York, London, Paris, Milan F/W 2000 collections...
April: Extra-revolutionary Hyper Real Foundation launches. Under a heading "Immaculate Complexion," American Elle notes that Hyper Real manipulates light to achieve a "synthetic skin texture."
M·A·C Viva Glam Floating World Tour launches at Toronto's 14th Fashion Cares event. The tour highlights the passionate hue of Viva Glam III with designs from some of the world's top designers. Touch-down spots include Bahrain, Auckland, Sydney, Melbourne, Chicago and Los Angeles.
May: C'est bon! M·A·C shows off the chi-chi new layout and look for all upcoming M·A·C stores when it opens its Montreal flagship store on boulevard Saint-Laurent. Helping rev up the celebrations: the M·A·C Viva Glam Floating World Tour, and singer, Martha Wash.
John Demsey presents a donation of $500,000 on behalf of the M·A·C AIDS Fund, in the name of the late Frank Angelo, co-founder of M·A·C, to La Maison du Parc, an AIDS hospice in Montreal.
Inspired by the work of 1950's "pinup" photographer, Bunny Yeager, M·A·C launches its Summer 2000 colour collection, Bombshells, and in doing so dares to bring back the lure, panache and playful sexuality of retro beach glam!
June: M·A·C adds a feather to its fez and opens up in Bahrain- the 2nd store in the United Arab Emirates.
July: Click, click, hooray! M·A·C turns worldwide M·A·C addicts' World Wide Wait into super-reality with the much-requested launch of maccosmetics.com.
August: M·A·C Pro-Preferred Skincare launches, making pro-style backstage fixes available for all. Models, actors and people with a 24/7 life discover the fast energizing merits of Strobe Cream and the lavish luxe-de-luxe of Cold Cream, while even the unbabies amongst us take to the conveniently portable and stylishly packaged Wipes.
September: To personify the Fall 2000 colour collection, M·A·C creates "Lady Danger" - giving fall's new order of karate-kicking femme-power a sophisticated and powerful boost.
Flash happy stars were ecstatic to find the M·A·C Artists on call for their touch up and makeover needs during the party-frenzy of the annual International Toronto Film Festival. A zoom-lens zoo, M·A·C Artists ensured that the stars' eyes were twinkling as the paparazzi closed in for their close-ups.
Spring/Summer 2001... The M·A·C·Pro Team does a record number of shows (over 70!) including such plums as Alexander McQueen, Ungaro, Alberta Ferretti, Cacharel and Diesel Style Lab.
October: M·A·C was on everyone's lips when supersoul singer and M·A·C Viva Glam III spokesperson, Mary J. Blige headlined the United Nations Development Programme's Race Against Poverty event on October 23 at the UN's General Assembly Hall, New York., M·A·C President John Demsey, co-host of the event, confirmed the M·A·C AIDS Fund support of UNDP AIDS-relief projects in Africa by announcing a second donation (see April) of $250,000 to go towards supporting people in Africa living with HIV/AIDS.
Asp and you shall receive... When M·A·C artists requested "snakeskin" textures for use in this year's python looks, they received it - in the form of M·A·C Snake Eyes. M·A·C refines cutting edge colour technology by surrealistically replicating snakeskin-link textures in nail polishes and shadows.
November: Rudi Rocks! The festive season gets a shiver of colour relief as M·A·C launches Merry M·A·C Mas - a chill out colour collection depicted by poster girl, RuPaul. Body art and baudy fashions met and melded as Fashion Cares Vancouver - M·A·C Viva Glam Floating World turn a fusion event into a night of high performance. Participating local luminaries included Catherine Regehr, Seizal Virani, Tiko and John Fluevog. Proceeds from the event, which included a silent auction, went to local AIDS charities: the Dr. Peter AIDS Foundation, A Loving Spoonful and the St. James Community Service Society.
December: M·A·C celebrates the power and passion behind World AIDS Day while sales of the fundraising lipstick, Viva Glam III move closer to attaining $1,000,000 in sales.
2001: The M·A·C AIDS Fund has raised over $22 million(U.S.)
2005: The M·A·C AIDS Fund has raised over $44 million(U.S.)
Because of the competitive nature of our business, much of our financial, marketing, advertising and promotional information is considered confidential and is not available to the general public. However, a summary of our latest financial results is available 24-hours a day via our toll-free information line: 1-800-308-2334 or on the Estee Lauder Companies Inc. web site at www.elcompanies.com. You will also find news releases,our Corporate Chronology and our Annual Report on the website. |
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